Cold Leads? Let’s warm them up.
Scenario: Your sales team pitch to the prospect a year ago, and the prospect said the timing is bad. Sadly, due to high workload, the follow-up wasn’t done properly, and the lead turned cold. Much like the girl (or guy) that we forgot to call back, to establish the relationship after a long, cold period could be awkward.
What if you have piles of the cold leads? Going one-by-one is already tough, and to go through ALL OF THEM, that could be the number one cause of procrastination! No wonder your sales team prefer to pitch to a new prospect rather than re-activating an old one.
Here’s where we can help you too. With a personalised mass email sequence (a series of emails designed to re-initiate contact, with automated follow-ups depending on the prospects’ actions), you just have to sit tight while they warm themselves up and get back to you instead. Of course, when they take any action, whether reading on the email or clicking on the links, you will be notified, and now, that phone call won’t be that awkward anymore, right?